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BAT Increases Cigarette, Vuse Alto Prices

BAT Increases Cigarette, Vuse Alto Prices

Goldman Sachs expects other tobacco manufacturers to follow By Hannah Hammond on Mar. 29, 2022

LONDON — British American Tobacco (BAT) has announced its first cigarette price increase of the year, following its typical quarterly cadence, according to New York-based Goldman Sachs.

BAT is taking a cigarette list price of 12 cents per pack, or a 2% to 3% increase across 14 brands including Camel, Newport, Lucky Strike and Pall Mall. It is also taking a 20-cents-per-pack increase on about eight brands, a 22-cents-per-pack increase on certain styles of Natural American Spirit and a 14-cents-per-pack increase on all other styles of Natural American Spirit, Goldman Sachs said.

The company is also increases prices on Vuse Alto, including $1.60 a carton on Alto Single-Pod Packs, $1.55 a carton on Alto 2-Pod Packs and $6.30 a carton on Alto 4-Pod Packs.

The increases are effective on April 1, and follow BAT’s 14-cents-per-pack price increase that was effective on Jan. 3.

Goldman Sachs said it expected other cigarette manufacturers to follow this price increase.

BAT, London, owns companies including Reynolds American Inc., the parent company of R.J. Reynolds Tobacco Co. In addition to combustible tobacco products, it also sells non-combustible products under brands like Vuse and Velo.