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ASOS | Online shopping for the Latest Clothes & Fashion

Privacy Preference Center

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Necessary cookies

These cookies are essential for this site to work properly and they allow you to navigate the site and use our features, such as ‘Add to Bag’ and ‘Save for Later’. These cookies also allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

Site analytics cookies

These cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

Customer Preferences cookies

When you're browsing or shopping on ASOS, these cookies will remember your preferences (like your language or location) so we can make your shopping experience as seamless as possible and personalised to you. Switching off these Cookies will mean you see a generic version rather than content which is more relevant to you.

Targeting or advertising cookies

These cookies are used to deliver ads which are relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing. If you do not allow these Cookies, we will still display non-personalised ads to you.