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In Germany, excise duty applies even to nicotine-free e-liquids. As of 2025, the duty stands at €0.26/ml. By 2026, the country is expected to have the highest vape tax rate in the EU.
· 2022: €0.16/ml
· 2024: €0.20/ml
· 2025: €0.26/ml
· 2026: €0.32/ml
This tax is calculated per milliliter, and the 19% VAT is charged on top of the total price including the excise tax, which significantly amplifies the final retail cost. By 2026, the retail price of a 10ml bottle may exceed €9 in many cases.
· Base Price:€3.87
· Excise Tax:€2.00
· VAT (19% of €5.87):€1.12
· Retail Price:€6.99
· Base Price:€4.50
· Excise Tax:€2.60
· VAT (19% of €7.10):€1.35
· Retail Price:€8.45
· Base Price:€4.80
· Excise Tax:€3.20
· VAT (19% of €8.00):€1.52
· Retail Price:€9.52
The 2025 tax increase is already putting pressure on the German vaping sector. Brands are dealing with higher production costs, narrower margins, and a reduction in product diversity. Many smaller manufacturers have exited the market, while others are forced to streamline their SKUs and reformulate to remain competitive. As the rate climbs further in 2026, additional price hikes and market consolidation are expected.
Due to high taxation levels, a large portion of the German market now prefers tax-optimized formats. When building a e-liquid line for Germany, high-concentration and low-volume products,such as Longfill are regarded as the best choices.
With a nationwide ban on disposables likely to take effect,e-liquids may also gain traction, thanks to their combination of flavor intensityandnicotine strength, they serve as a potential replacement for disposable vapes.
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